consultant | speaker | brand manager

Monthly archives for December, 2011

Feeling a little awe.sm? Totally.

Feeling a little awe.sm? Totally.

There are tips, tricks, and tools out there for every niche of the social media world.  While they are not ‘one sized fits all’, they all have a few reasons to check them out. For a little over a month, I have been experimenting with a tool called awe.sm – cute name right?  It gets […]

5 Reasons to Think Before You Tweet

5 Reasons to Think Before You Tweet

Some of you may remember a time when we couldn’t instantly broadcast ourselves.    If you wanted to talk to someone, you picked up the phone or held onto it until you saw them next. These days, thanks to the ease of social networking we can broadcast ourselves wherever we are, and let everyone know […]

A Community Isn’t Built In A Day

A Community Isn’t Built In A Day

Hi, how are you? Will you follow my blog and reply on every post?  Thanks! So what do you think, are you sold?  You need more time and content before you commit?  I’m shocked. When I first got the role of a Community Manager almost all of my friends immediately started going on about how […]

Finding Your Audience

Finding Your Audience

You took a dive, created a Facebook page, and nothing has happening.  You’ve asked your friends, family, and sent out an email blast announcing it and gotten a few pity “likes” but no one is responding to your topics. What’s going on? First.  Take a deep breath.  If you really did just start a page, […]

It’s a Community, Not a Bulleti...

It’s a Community, Not a Bulletin Board

Take off your business goggles real quick, and think about public bulletin boards.  There are ad’s to sell couches, walk your dog, buy your house – you name it.  In a way, a Facebook page could be seen like this. For this post, I’m going to break down a Business Facebook page in two ways. […]

Do you like complaints? I do.

Do you like complaints?  I do.

Many businesses are wary about opening themselves up to social media because of the fear of complaints. They’re worried that once they create a Facebook page, people are going to flock to it to complain. Simple Truth : People are going to complain using social media regardless if you have a Facebook page or not. […]