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Monthly archives for February, 2012

5 Ways to Help Your Community Manager...

5 Ways to Help Your Community Manager Fail

You’ve done it, you’ve taken the leap into getting someone to manage your social media accounts.  You know that social media can not be ignored, and you figure you better follow the trend.  You’ve tried to do it yourself, or maybe you just don’t have the time, either way, after a long hard search you’ve […]

The ROI of a Happy Customer

The ROI of a Happy Customer

Do you remember the days of self promotion before social media came around?  Instead of creating a public profile page or Twitter account, you made business cards and literally shook the hands of strangers.  While doing this, did you ever take the time to consider “What’s the ROI of this pack of business cards?” or “What’s my time […]

Learning From Others (Part 1)

Learning From Others (Part 1)

First and foremost, your social media presence should be your own.  You can choose to copy similar websites or businesses, but your audience is most likely not identical to theirs.  Even if it was, what they might be doing might not be the “right” thing to do. While I firmly believe that your social media […]