Doing social media right is so much more than setting up a Facebook page, popping up a banner image and posting an ad from time to time. The difference between a social page like Facebook or Twitter and a paper ad is that people don’t look at a paper flier and expect it to talk back.
I offer services including consulting, training, event marketing, content marketing, and ongoing brand management and development. I can run a social media audit before we even get started to see WHO is following you, and help you develop a plan to either engage the current audience or how to branch out to the audience you desire.
Social Media Audit
Have you been managing your social media profiles by yourself and not seeing any results? It’s easy to get in the rut of stagnant information, and if you’re a small business owner you probably don’t have the time to dig around and truly compare yourself to the competition around you. Do you know how to get out of the rut and take it to the next level?
I take a closer look at your business and businesses like you. I will put together an assessment to help you understand where you have room for improvement. You will receive a detailed report with actionable recommendations that you can begin to implement immediately.
Your audit can be customized to some of these key points or include all of them:
- Your social media plan, business objectives, and strategies.
- Your business on all social platforms.
- Who your audiences are currently.
- Cross-channel integration.
- Employee guidelines, policies and crisis preparedness plans.
- Contests and promotions.
- Metrics and Key Performance Indicators (KPIs)
Social Media Strategic Plan
Need a plan of action? After completing a social media audit, I can partner up with you to create a customized social media plan of action. I want to see you succeed online, and while I love being able to manage the day to day brand interaction, I understand that’s not in everyone’s budget. Let me help you create a plan that will help take your business from just existing online to being a business that encourages conversation.
Together we will create a content and engagement strategy that will help make your brand feel more personable – which is important for those key influencers that have their own large audience.
Once the plan is put together, if you desire ongoing social media advice or support, we can work together to figure out what is needed and make it as simple or complex as needed.
Ongoing Social Media Management
After getting to know your brand and your audience, I can offer ongoing social media management. This includes content creation, brand management, and engagement with your online communities. I will utilize tools that way any time your brand is mentioned I know about it and can pass on (or share) any information that is found.
I will work with you to maximize any events or marketing goals your business has, while trying to make it into a conversation your audience will want to engage and share. If desired, we can work with a shared editorial calendar so that we both know exactly what is planned throughout any time period.
Let’s Talk! It’s time to put the same efforts into social media as you’ve put into your business. Contact me today, and let’s get your social media audit started so that we can move forward and make a plan!